Metaphors of HIV/AIDS in Olunyala Discourse

This paper presents an analysis of Lunyala metaphors used in HIV/AIDS discourse. This comes after the fact that among the Abanyala people, metaphors tend to be all over. Among the Abanyala people metaphors play a key role in passing information on HIV/AIDS. The paper adopted a descriptive study design. The target population was composed of both male and female Lunyala speakers of aged between 18-60 years. Purposive sampling was applied in the study. Data was collected through use of questionnaires and informal interviews. The paper was based on critical discourse analysis by (Flairclough 1992). It was found that the understanding and the interpretation of the Lunyala metaphors on HIV/AIDS were greatly dependent on the context. The study reveals that HIV/AIDS metaphors being used reveal the attitude of the speakers towards the disease.

Keywords: metaphor, critical discourse analyses.

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